Tue, 21 April 2015
Why Strategy Makes the DifferenceDo you ever feel like that hobby blog of yours... the one you've had for years - the one that's never really taken off like you planned - will never become the business you're dreaming of? Cassie Howard chats with us on the podcast today to dispel that myth. It's absolutely possible to turn that hobby blog into a business with a plan and a strategy. Hear Cassie's story, learn her favorite books and tools for getting ahead, and get to work turning that hobby into a business. You can do it! On the Podcast01:29 - From Online Diary to Frugal Living Guide Press Play on the Podcast Player Below to Hear Cassie's InterviewFrom Online Diary to Frugal Living GuideCassie started her blog in 2007 when it was just she and her husband. It was more of an online diary where she would write about what she did that day.... "boring stuff" as Cassie says. Having grown up in a very frugal family, Cassie was into couponing and saving money. As she began to blog about couponing and how she was able to save 50-90% off of retail prices, her readers wanted to know how she did it. Her site, MrsJanuary.com morphed from a personal diary into a complete focus on frugal living. Cassie's site is one of the top frugal living sites for Canadians. How to Monetize a BlogCassie's blog was just a hobby for many years. Although she was helping many Canadians to live more frugally, she didn't have a strategy for turning her blog into a business. She made a couple hundred bucks a month on her site, but for all of the hours she put into it, that low income wasn't worth it. When Cassie decided it was time to get serious about her blog, the first thing she did was look at other sites in her niche to see how they were monetizing. From there, Cassie tried similar strategies on MrsJanuary.com What strategies did Cassie try?
After trying things out, Cassie got rid of what didn't work or what felt too salesy and kept what was workingto bring in more income while letting her stay true to her vision for the site. What income strategies worked? Ebooks, private services for her readers such as coupon classes and coaching, and sidebar ads are monetization strategies that have worked well for Cassie. After Cassie tested different strategies and homed in on what was working, she immersed herself in learning everything she could about those monetization strategies, to truly make the most of them. In a few years' worth of effort, Cassie grew her site from a few hudred dollars a month in income to 10-15,000 dollars a month of income... and that number continues to grow. More Traffic or More Products ?For MrsJanuary.com, traffic has played the largest role in increasing her income. Obviously, more visitors allow for higher ad rates, and more potential customers for her products. However, Cassie says that creating and selling her own products has played a huge role in her business as well. She gets to control the price and the marketing efforts she puts into place for those products, and you don't get that level of control with something like sponsored posts. Which Products did Cassie Add?
In growing her blog and business, Cassie had to keep her target audience in mind. Her blog readers are frugal-minded, so she knew they wouldn't spend a lot of money on a fancy product. She's kept things simple for them, but has since branched out with CassieHoward.com to offer higher-end products and services to women who are looking for that. 2 Strategies to Grow your TrafficCassie has used two key strategies to grow her blog traffic, and therefore, earn more money online.
SEO Tips for Mom BloggersCassie shared 4 great tips for improving your On-Site SEO for your blog.
What is a Long-Tail Keyword Phrase? How to Find and Keep Great StaffCassie admits that she didn't start out hiring the right way. She put out a call on her website announcing that they were hiring. Now, though, Cassie recommends going through a site such as Elance.com. You can find people there with a wide range of expertise who can help you at reasonable prices. (Cassie's tips on hiring are quite different from Tiffany Romero's. Thoughts?) A Timeline for Blog Growth
Cassie encourages other women saying, "it doesn't have to take a million years to grow a blog, you can do it in just a few years if you focus and have a clear strategy in place." A Typical Day for a Full-time BloggerCassie starts her days at 4:30 AM. She loves to have at least two hours without the kids up to just enjoy the quiet and having zero distractions. Cassie also does her best work early in the morning. She's most focused and efficient at this time. She writes her to-do-list the night before so she can dive right in when she wakes up. Cassie usually starts with email. (Yes, she knows that goes against typical advice on productivity, but hey, the most important part of productivity is doing whatever makes you most productive.) Cassie checks to see if there's anything from her team that she needs to address. Then Cassie moves on to writing blog posts. Finally she does marketing for her new site, CassieHoward.com. By 6:30 AM, Cassie has two hours of "mom mode". She's getting her kids ready for school, feeding breakfast, and cleaning things up. Once the kids are off to school and daycare, Cassie does calls with clients, interacts with her team for MrsJanuary.com, and does more social media marketing. Cassie generally ends her day at 3:00 when she goes to pick her son up from school. From there, it's 100% family time until 4:30 the next morning. Helping Moms do Work they LoveIn 2015, Cassie created a new website to help stay-at-home moms learn how to create successful blogs. She has a 4-month program that teaches them how to build a blog from the ground up or how to grow their current blog so they can make at least $30,000 a year Cassie believes that if women put in the effort and use the strategies she gives them, there's no reason they can't make money with their blogs. She's so passionate about helping other moms live the lives they want, stay home with their kids, and do work that they love. Cassie has enjoyed the success that comes along with having a big blog, both the financial aspects and the freedome she has, and she wants other moms to enjoy that success too. 4 Great Resources to Keep your Biz Going Strong
The One Thing Cassie is Most Proud ofCassie is most proud of the group coaching program she started this year. It was a random idea, but when Cassie asked her audience what they thought, they loved it! Cassie has assembled a small group of women who connect on a regular basis. They help each other to brainstorm ideas for building their businesses, and they are just all around, a great group of women. 3 Books that will Change your Business
A Funny Mom MomentYou'll be cracking up when you hear what Cassie's sassy daughter said to her the morning of the podcast! Stay in Touch with Cassie!For couponing and frugal living tips: MrsJanuary.com
Direct download: Episode208220Cassie20Howard_mixdown20final.mp3
Category:general -- posted at: 3:30am EDT |