Tue, 24 November 2015
I have someone to introduce you to. You're going to love him. Yes, I know this is a podcast for moms, but I just had to make an exception for this guy. He's adorable, multi-talented, and he's about to solve your most pressing problem. Meet Edgar. He a social media scheduling software created by brilliant business mom, Laura Roeder.
This interview is fun and laid-back, but full of practical advice from a woman who has built a software company from the ground up. She's way too humble to tell you that it surpasses 100K in revenue every month (but I'm not!)
On the Podcast
01:18 - Quitter
Press Play on the Podcast Player Below to Hear Laura's Story and her Best Business Advice
Laura is a proud quitter! After working for a branding company as a junior designer for a brief stint at age 22, Laura decided she wanted more interaction with clients and more control over her work. She left her first job out of college at less than a year in and has been working for herself ever since!
Laura started LKR Social Media to help entrepreneurs learn how to use social media in their businesses. Laura helps people become “famous in their field” and learn how to be the go-to expert in what they do.
The Solution to the Social Media Time Suck
In her work with social media students, Laura was using spreadsheets to organize their content and sharing strategy online. She used this same method for promoting her own business. The spreadsheets were very labor intensive and, essentially, organized old content and kept track of when things were posted to various social media apps.
After using this method for some time, Laura realized that there had to be a better way. It was very odd to her that social media scheduling apps were not creating a library of old posts and doing the hard part for her. Laura began discussing this issue and her frustrations with her husband. He said that he could build a solution for her in a week!
Laura's husband did, in fact, build this software (it took 6 months!) so business owners can re-purpose their content and updates easily to take advantage of all the hard work they put into those initial posts. The software is called Edgar, and he's an adorable octopus (because of course!) You can find him at MeetEdgar.com
Why Re-purpose Content?
One of the most time consuming things entrepreneurs do each day is create new content to share. This is so important because business owners need to consistently bring in new potential customers. However, when you do have a new potential lead, they only see the new things that you are posting and creating. Most of the time they never see the podcasts or blog posts that you shared six or more months ago. What a bummer! You spent a lot of time creating that great stuff!
With Edgar, you have a library of all your great content that is still relevant but is being shared over and over again so that your new audience is seeing it. Most people spend hours creating new content and then just share it once. 90% of their audience never sees it! By re-purposing older content, business owners can make sure that their growing audience is able to see more of what they have to offer.
Most business owners see traffic spikes when they write and share a new post. Then things begin to die down. With Edgar, a business owner sees regular traffic spikes by drawing fans and followers back onto their site time and time again.
Meet Edgar. He Loves Bringing You More Traffic.
Laura constantly hears from users that they see huge increases in their traffic after using Edgar. Logically, this phenomenon makes sense. If you share a link on social media, it gets a certain amount of traffic. If you share that link twice, it should bring in twice the traffic, right?
The math holds up. If you develop a backlog with 3 or 6 months' worth of content, your audience is not at all fatigued by seeing the same thing over and over again. They're only seeing it a few times a year. Laura has also noticed that updates have similar results every time they are shared. For example if an update gets 10 retweets the first time it is shared, if it's shared again a month later it's likely to see 10 retweets the second time as well.
How to Spread out your Content
Laura recommends that you space out the reposting of your content based on how much content you have. For example, if you have a month of great content to share, then you should recycle those posts about once a month. At MeetEdgar, they share repeat content roughly every 3 months.
The best part? Edgar doesn’t just save your blog posts it also saves your entire social media post including the image that you put so much time into. You won't have to hunt for the perfect-sized image from the caverns of your computer again. It's all ready to go and simply schedule out.
When you create your posts, you can batch your work to save time. Create all of your blog posts at once, then create all of your images. This will save you hours of work!
Automate your social media updates. Your audience doesn’t know how you are sending out your content, so automate it to save time.
Engagement and interaction, however, cannot be done with a scheduling app. So in your social media strategy spend time engaging yourself. You can get to know your audience and interact with them with the time you save by planning and scheduling posts ahead of time.
Building a Software Company
Laura had never built a software company before but she realized this shouldn’t stop her. "Just because you haven't done it before doesn't mean you can't do it," she says. As moms, we understand that babies don't enter the world knowing how to use Ruby on Rails. We all have to learn. We all start from scratch at some point.
Laura also stresses the importance of having a great partner or co-founder to help you build out your idea. If you outsource the development of your software, this is Instead you want someone that is part of your team and invested in your success. Another important part of building an app or software platform is to have some sales and marketing knowledge (whether that is you or someone you hire). Laura has seen a lot of developers create great things but because they don’t know how to get it out into the world, it fails. The best type of partnership would be one person who knows the marketing side and one person who can do the technical side of things.
Laura has used two key strategies to gain new customers for Edgar.
Creating the Creature
Edgar was originally just the code name for the overall project. When the team sat down to name the program, they realized that Edgar was memorable, cute, and they couldn't think of anything better! So Edgar it was. After landing on the name Edgar, Laura and her team knew that if it was going to have a person’s name, it would need a personality as well. An octopus seemed like the perfect fit because Edgar does so much and is juggling so many different things at once. Edgar's vibrant personality has grown from there!
Facebook Ads Made Easy
While there are tons of different strategies a business owner can use with Facebook ads, it doesn't always have to be so complicated. In creating Facebook ads for Edgar, Laura was very straightforward. She marketed to people with an interest in managing their social media professionally, and the message behind the ads was simple: “here is a new social media tool, check him out!” Laura knows her target market well, and she knows they're always looking for ways to streamline their social media efforts.
Customer Acquisition Cost
In Laura's opinion, many entrepreneurs do the math wrong when it comes to determining how much they can pay to acquire each customer.
Many business owners look at the lifetime value of a customer. In other words, how much will the business make from that one customer over the lifetime of that business. Unfortunately this strategy is unrealistic for a small bootstrapped company.
Instead, Laura recommends setting a limit on your cost per customer acquisition based on how long you are willing to be “out” that money. For Edgar the limit was set at 3 months. Even though many customers stay with Edgar much longer than 3 months, they knew they could afford to be out the money from their ad spend for 3 months' time before they needed to start turning a profit on that customer. Edgar costs $49/month, so the Laura can spend roughly $150 to acquire each customer and still turn a profit on that customer relatively quickly.
That number may seem steep, but the math works out great for a company like Laura's, and it's allowed her to grow Edgar to over $100,000 in recurring monthly revenue. Also, remember that the cost per customer acquisition is much different than the cost per lead. Not all leads turn into customers. But do the math. What percentage of your leads turn into customers? How much did you pay for all of those leads? Find the right market to target and the right cost per customer acquisition, and paid advertising doesn't have to be quite so scary.
Why Laura Turned Down Funding
Edgar was offered various funding options, but Laura turned them all down, and she's so glad she did!
Here are a few reasons why Laura turned down funding:
Edgar actually has more than 8 arms, he has 15! There are 15 wonderful employees on the Edgar Team, and they all work from home.
Laura's best tip for managing a remote team: Look for employees with specific skills and talents instead of hiring virtual assistants. Often, VAs are running their own business, and that is their main priority. They're spending time acquiring new clients and hiring more staff. But an employee is part of your team, and everyone is working towards the same goal of making your business successful.
Don't underestimate the power of moms: The woman who heads up Edgar's customer service team is a mom of three kids. This woman used to work in telemarketing, because it was the only job she could find that was flexible and allowed her to work from home. She started part-time with Edgar, then grew to full-time, and now she manages the entire customer service department! She has incredible talent, and it wasn't being utilized all that much in her previous job. Laura loves seeking out brilliant moms who can contribute to the Edgar Team.
Wearing Pajamas Doesn't Make you Qualified
When hiring for a work-at-home job, it can be tricky to find just the right fit. Here are Laura's tips for assembling a great team.
We Didn't Miss You when You were Gone
Ok, so that's not exactly true, but we should note that Laura is so brilliant at business that she built a team and created systems so that the business did great without her! When Laura had her son, Hector, she took 3 full months off from work. Even now, Laura works just 4 hours per day and spends the rest of her time with her family.
When Laura came back from maternity leave, she was talking to Sarah who runs the day-to-day operations for the company and asked her, "where were the big gaps in my absence?" Sarah thought about it for a while and said, "well... we didn't have anyone to do podcasts...." We all chuckled at that one!
So essentially, Laura's main role is to get the word out about Edgar and acquire new customers, and everything else runs pretty smoothly because Laura has assembled a great team and created an amazing company culture.
Laura's Shocking and Hilarious Mom Moment
Oh my goodness. You'll want to stay tuned to the very end of our interview with Laura because her mom moment is...insane! Hilarious, shocking, and unlike anything we've heard before.
By the way, isn't Laura so fun? I want to hang out with her and hear more of her hilarious stories!
Find Laura Online
Connect with Laura on Twitter: @lkr
Tue, 17 November 2015
On today’s podcast we welcome Robyn Rosenberger. Robyn is the woman behind Tiny Superheroes, a business based on empowering and uniting extraordinary kids as they overcome illness or disability. She creates tiny capes for children with special needs or severe illness so they know they are truly superheroes. Robyn lives in St Louis, Missouri with her husband and two boys. You may want to grab a box of tissues for this episode and prepare to be truly inspired!
On the Podcast
01:25 - The very first Tiny Superhero
03:30 - Spreading the Love
07:30 - Robyn's Mission
08:20 - Becoming a Business
10:24 - The PR Rollercoaster
12:52 - Hiring Help
15:02 - Jump! Headfirst...into the Whirlwind!
19:10 - Making a Profit as a Missional Business
22:30 - Who is Tiny Superheroes for?
30:55 - An Incredible Video (seriously, go watch it!)
33:40 - Balancing Life as a Mompreneur
39:18 - Robyn's Yucky Mom Moment!
The very first Tiny Superhero
Before relocating back to St Louis, Robyn and her husband lived in Seattle for five years where she worked for a software company. As her nephew’s birthday approached, she wanted to use her creative side to create a truly awesome present for him. So Robyn completed her first ever sewing project, a tiny cape! During this time she was following the story of Brenna, a little girl born with a rare severe skin condition. She just knew that she should send Brenna a cape to let her and her family know what a superhero she was. With that, the idea for Tiny Superheroes was born!
Spreading the Love
After sending Brenna’s superhero cape, Robyn was more and more inspired to send them to other children. She wanted to bring them joy and told herself that if the tiny cape made them smile for 10 minutes, it was totally worth it. It was also important to Robyn that children with special needs and severe illness know that from the outside they are seen as true superheroes.
Robyn began looking at other stories like Brenna’s and found 10 more children with similar stories and struggles. After she sent these children their own superhero capes, a friend of one of the families unexpectedly wrote a story about Tiny Superheroes and what Robyn was doing on Today.com!
Robyn's business took off from there. Because of her mission and the love behind Robyn’s business, she's been featured on some very popular sites and shows. The families of these children have told Robyn how much it means that their struggles are acknowledged and how much extra strength they get from these tiny capes. Robyn feels indebted to these children and their families for teaching her so much and showing her what it really means to be a superhero.
Robyn’s children do not have special needs or illnesses but she has a passion for finding the gifts in the children that do. She strives to change how we look at them and their stories. Instead of seeing their differences let’s look at what makes them so strong and so extraordinary. The biggest reward that Robyn sees from Tiny Superheroes is being able to recognize the super powers of these children.
Becoming a Business
Robyn knew that she wanted to build something that would be sustainable over the long term. This is why she made the decision to become a for-profit business. She knew that her skills and resources would be better suited for a model that follows Tom’s shoe company (when you buy a cape, she donates a cape to a tiny superhero). In order to donate capes, she created a “nomination” system where people could nominate children who needed them.
Robyn was overwhelmed by the response she got from Today.com and about six months later, she was featured on ABC World News. It was at this point that Robyn left her full time job to focus on the business. Robyn had to take the leap before she was sure about what would happen with her business. But she knew she'd get an influx of orders after ABC World News, so she felt like she either had to jump head-first so she could handle the new orders, or she'd have to decline the interview and shut Tiny Superheroes down. (I think we all know what Robyn chose to do!)
The PR Rollercoaster
Tiny Superheroes has received a lot of press which Robyn really sees a blessing. She had a hard time at first balancing this press in her business. She was overwhelmed with orders all at one time, and the business became a roller coaster of work.
Robyn also had a hard time figuring out if the business was really sustainable or if she was just getting big pushes of orders because she was being featured on big platforms. Recently, Robyn has spent time looking at the big picture and how to keep her business sustainable through the highs and lows so she can provide capes for many years to come.
In the beginning Robyn was sewing all of the capes from her living room with some of her friends. They would often work late at night with the kids in bed! Finally Robyn found a small sewing company out of Seattle that was able to handle all of the sewing for Robyn. Robyn says the quality of their work is so much better than hers! It has been a balancing act, but now the orders are starting to level out and the business is becoming more consistent. Hiring help is a huge hurdle for a lot of entrepreneurs but it's allowing Tiny Superheroes to continue on their mission. Robyn can do what she does best - market and share the mission of the business and find new superheroes to support!
Jump Headfirst...into the Whirlwind!
The first six months of Tiny Superheroes was a whirlwind for Robyn -- including many late nights and a living room covered with fabric. Over time, the business became very stressful for her and her family. She was spending more time worried about orders than focusing on her kids. It became obvious to her that this way of living was not sustainable, but she still wasn’t sure if the business would be financially viable.
At first, Robyn tried just working part time at her job, but that didn’t work out very well -- she needed to go back to full time to really perform well in her role. It was at this time that Robyn got the call from ABC World News that they wanted to feature her business. As we mentioned above, at that moment Robyn had a critical choice to make: jump headfirst or call it quits. It was terrifying for her to leave a great job with financial security and head into the unknown, but this decision really showed Robyn how important her mission was to her. Tiny Superheroes is still going strong!
Making a Profit as a Missional Business
Currently Robyn’s business has not yet replaced the income she was making from her full time job. Since Tiny Superheroes donates a cape for every cape that is purchased, it has been difficult to find just the right price point for each cape. So far the business has ebbed and flowed a lot. Sometimes Robyn is able to pay herself and sometimes not.
Up until now the capes have been expensive to make and not priced in a way that would keep the business sustainable. This is something that Robyn is currently working to fix. It's difficult to create quality capes, sell them at a reasonable price, and stay true to her mission of giving a cape for each one purchased. Robyn acknowledges that her business is still growing and managing it financially is still a learning process.
Who is Tiny Superheroes for?
Tiny Superheroes is for every kid! Robyn wants all kids to enjoy a beautifully made cape from her company, but it's important to her that people understand when they buy a cape, they're doing so much more than that. For every cape that's purchased, Robyn gives a cape to a child with an illness or disability, and she also lets the customer know which superhero their cape helped to support.
Purchasing a cape is a great opportunity to educate children about special needs and illnesses. This reinforces Robyn’s wish that we recognize the strengths and super powers of these children instead of the differences. Most kids don’t spend a lot of time with other kids with disabilities and severe illnesses so Tiny Superheroes helps to connect all children together while sharing their stories.
An Incredible Video
Robyn has found that every time she gets to a point in her business where she questions whether or not she can keep going, a blessing arrives. This time the blessing was in the form of a video created by American Express. They reached out to her and wanted to support her journey, so they came to her house and filmed for hours to tell the story of her business. Robyn has found that the video has been a great tool for brand messaging and getting the word out instead of just generating sales. It's easy for people to watch this video and immediately know what Tiny Superheroes is all about. Seriously, the video is so good - watch it here!
Balancing Life as a Mompreneur
Although Robyn has not completely figured out how to balance her children and her business, she is getting better every day. Some moms want to be full time moms and some women (like Robyn) need to have another outlet for themselves in addition to being a mom. With her first son, things were seamless, and he was at an age where he could go to daycare while she worked, but when her second son came along everything changed! Robyn found that she was not doing anything at 100%. Robyn tries to learn from what other moms in her situation are doing and find the best way to balance it all. For her right now, it works best to have both kids in daycare on a regular basis. They are doing great, and she is able to focus on work during that time.
Robyn's Yucky Mom Moment!
You'll have to tune in to hear this one. I don't care to explain all the details!
Find Robyn Online!
Direct download: Episode2012120Robyn20Rosenberger_mixdown20final.mp3
Category:general -- posted at: 3:30am EDT
Sat, 14 November 2015
120: How to Partner with Bloggers to Market your Shop - a Blab with Caitlin Orman of Custom Decals Boutique
Caitlin Orman is a shop owner from Nashville, TN. She owns Custom Decals Boutique on Etsy and just started the shop in February. It's full of lovely, personalized mugs, cups, and door decals. Caitlin has does some great things so far to market her shop and get more sales. We discussed more strategies for getting more sales - particularly as the holiday season approaches.
Press play on the video player below to see our Blab. Or you can press play on the podcast player at the end of this page if you just want to hear the audio version.
Topics Discussed on the Blab
What did you think of this week's Blab? Are you trying to build a business from scratch? We'd love to hear from you!
~ Beth Anne & Sarah
Tue, 10 November 2015
On today’s episode we welcome Sarah Gilcher of the very successful Etsy shop, Perennial Planner.
On the Podcast
01:28 - Sarah's Top Priorities
Sarah's Top Priorities
Sarah is a stay at home mom to three little girls who are 6, 4, and 13 months old. Her husband is a pastor
Sarah's Start on Etsy
Sarah’s journey with Etsy began when she was searching for a specific printable grocery list. When she couldn't find exactly what she wanted, she decided to open up Adobe Illustrator and create one herself! Sarah
Sarah was excited about helping women with organizational tools that were attractive
Sarah has a degree in Fine Art, but she's a self-taught graphic designer. In doing projects for her church,
Finding Her Niche
Business was very slow when Sarah was started out with her printables Etsy shop. Since she was pregnant
She listened to podcasts like Brilliant Business Moms and took the advice of other successful Etsy sellers. Sarah then applied the lessons she learned to both Etsy shops and found that her original printable store was seeing lots of growth.
Since product creation is so much more time consuming than selling digital products, and since her digital store was seeing more growth, Sarah ditched the baby shop and focused on her original idea. She rebranded the shop and officially become Perennial Planner. After about a year of focused work, Sarah's shop has surpassed 3000 sales!
3,000 Sales in 1 Year's Work
Sarah has attributed a lot of her success to listening to the Brilliant Business Moms podcast! (aww shucks, thanks Sarah!) She found that listening to stories of other successful business owners has been a huge help for her.
Once Sarah started seeing her Etsy shop as a real business, success followed. Sarah shared two great tips that helped her to grow:
How to Make a PDF Editable
A lot of Sarah’s printables are actually editable forms so customers can use them right on their computers.
To Make a PDF Editable:
How cool is that?!
Building a Lifestyle Business
Sarah's top priority is her family and her faith. She knew she needed a flexible schedule, and she quickly realized that she didn't want to create and ship physical products day after day.
Creating beautiful and helpful digital products has been the perfect solution for Sarah. The best part? She can create a product once and sell it over and over again... even while she sleeps!
How Sarah's Business Helps her Family
Perennial Planner has provided Sarah’s family with more financial freedom. Since she has little to no overhead she is able to bring home more profits, and that money has helped cover the “extras” for her family. Sarah and her family live a Dave Ramsey lifestyle with no debt. Although her husband provides the primary income, her Etsy shop has worked to cover extra expenses and provide more security.
Two Income Streams
Sarah loves doing whatever she can to help busy moms by providing them with the organizational tools they need. Often customers’ needs are slightly different from her product so she offers customization. This is hard to balance with the overall business because custom work in any business can be very time consuming. Sarah counters this struggle with requiring a minimum amount for custom products so that each order is worth the time she puts in.
On top of doing custom orders for her Etsy shop, Sarah enjoys taking on freelance projects. This provides another great stream of income for her business, and it keeps her income balanced and weatherproof during a slow season on Etsy.
In the past, Sarah has done work for local businesses but lately she is getting more referrals from her shop and past customers.
One of Sarah’s biggest freelance jobs so far has been designing the Brilliant Business Planner! She landed this job by seeing a need for her service and reaching out to Sarah and Beth Anne. This is a great lesson for any entrepreneur -- it never hurts to ask. The worst thing that can happen is that someone says no, but on the flip side you could land a great job and a great partnership!
Sarah really enjoys these larger projects and they work out well to balance out the times when her Etsy shop slows down during the year. (We've certainly loved working with Sarah and hope to keep her busy for years to come!)
To Blog or Not to Blog?
As with many other Etsy sellers Sarah has struggled with blogging to promote her shop. Blogging takes time and commitment, and it's often too much to add on to an already busy shop!
Recently, Sarah did a post on how to print her products double sided. She plans to focus more on helpful, instructional type videos that will serve her current customers. She can link to these videos within the listing descriptions in her shop.
Videos are a great tool for serving current customers better as well as gaining trust and credibility with new shoppers. Sarah and Beth Anne created a video about how to build a butterfly terrarium and that video has sold more products as well as ranked well on Google for some competitive keyword phrases in their niche! (And isn't Sarah's little girl Lilly adorable?)
Your videos don’t have to be perfect or even posted on your own website, just get them posted to your YouTube channel and out in front of an audience!
3 Kids + a Successful Shop: How She Does It
Building a successful business can take a bit time commitment, but Sarah proves that you can do it with just a few hours a week. Sarah only works 10-15 hours each week and balances this time between afternoons (during naptime) and nights (if her husband is working).
A great tip Sarah shared was to encourage independence in smaller children so they can be playing alone and entertained at least for a short time while you do some work. Sarah has been able to achieve her goal of making a part-time income on her own terms with lots of flexibility. Although she tries to continually create new products, she knows that her business was built to allow for flexibility and put her family first. So Sarah doesn't stress if she can't add new products for a while. Her business works for her - not the other way around!
Sometimes when you're working as your own boss it's easy to set crazy deadlines or hours for yourself without realizing it. Step back, know your limits and ask yourself if you and your family are thriving. It can take a long time to learn how you work best but it is so important so you can set up your time and your business for success.
The Power of Video for Business
Many online business owners don't realize how powerful video can be for their business. Not only does it let you connect with your audience on a deeper level and teach things that are difficult to convey with words on a screen, but video also makes it easier to rank in Google (as well as get found on YouTube of course!)
The video that Sarah and Beth Anne created on how to build a butterfly terrarium has 967 views! This video has had zero promotion and only one “dead link” included in the listing descriptions in their Etsy shop.
Another surprising video result: Beth Anne found a tutorial video she created for her and Sarah's now-defunct Mommy blog on making cappuccinos at home with a frother. That video has almost 5,000 views on it! Again, this video wasn't promoted in any way, it just sits on their Mommy blog which gets about 10-20 hits per day... so it's essentially dead. The video is getting viewed because it's ranking for keyword phrases on Google and YouTube.
These statistics just show how powerful video can be. You could use video views to send people to an Etsy shop or blog. How can you use video to drive more traffic and sales your way?
If you're nervous about starting out on video, Meredith Marsh, the VidProMom has you covered with these great tips for newbies.
Sarah's Terrifying Mom Moment!
Sarah's mom moment is both funny and terrifying!! You'll have to tune in to hear the story!
Find Sarah Online!
Watch Sarah's adorable little girls in our planner landing page video! (They're the ones talking about Pinterest strategy!)
Don't forget to join in on our book club for Money Making Mom by Crystal Paine. You can find the schedule here.
Mon, 9 November 2015
Julie recently re-branded her shop, and now it's filled with fun, vibrant, colorful knitwear and accessories. She's truly set herself apart in the knitwear space, and we can't wait to see how she grows.
Topics Discussed on our Etsy Strategy Blab
Don't forget to check out Julie's adorable items: Tokyo Blossom on Etsy
Direct download: Episode2011820Blab20with20Julie20Fuller_mixdown20final.mp3
Category:general -- posted at: 4:45am EDT
Tue, 3 November 2015
If I told you that this week's episode was with a "grandma blogger" who built her business on a pile of failures, would you guess that I was talking about Crystal Paine?! Probably not! But it's true. Crystal is so honest in this interview, as well as in her newest book: Money Making Mom: How Every Woman Can Earn More and Make a Difference.
Sarah and I just love the way Crystal shares from her heart and holds nothing back. She's also incredibly passionate about helping women to get out of survival mode so they can thrive. You won't meet many successful online business owners who care more about giving than earning, but Crystal does! Listen on, Brilliant Business Mom, for a breath of fresh air.
On the Podcast
01:33 - Is Crystal a Grandma?!
Press Play on the Podcast Player Below to Hear from Crystal!
Is Crystal a Grandma?!
Crystal doesn't have any real-life grandkids, but she's considered by some to be a Grandma blogger! That's because she started blogging 10 years ago...when most people had no idea what a blog was. Crystal initially started a "mommy blog", but in 2007 she started MoneySavingMom.com as a side hustle. After a year she realized that it was growing so quickly and doing so well that it made sense to give it her full attention. Crystal now has a full team of people working with her -- including her husband Jesse of 12 years.
Can you Relate?
In the course of helping families to save money and get by with less, Crystal realized something important about her audience: There was simply a point for many families where they were doing everything right and no longer had a “budget” problem but really had an income problem.
Can you relate? I know there are some Brilliant Business Moms out there who are brilliant at budgeting, but maybe you have a child with special needs and the expenses are just too great. Maybe you want to serve in missions more often, but the budget won't allow it.
Crystal has been passionate about this topic for years but decided to wait until the timing was just right.
2 Parameters Crystal Sets to Take Back her Time
1. Crystal sets time parameters that allow her to give designated time to both her family and her business. One way she does this is by “co-homeschooling” with her husband. She teaches in the morning and makes sure to remain fully present and invested in what she is doing. In the afternoons her husband takes over teaching and
2. Crystal recently took email off of her phone, and that has made a huge difference! Since she uses her phone for her alarm in the morning (Shoutout to the Sleep Cycle App!) it stays right next to her in bed. Having e-mail on her phone was causing her to be bombarded with “to dos”, stress, and ideas that were preventing her from getting a good night’s sleep!
Before You Quit, Ask Yourself This
Growing a business is hard! If you're on the fence and thinking about quitting, ask yourself this question: "Is my business a blessing or a burden?" Does your business give you the quality of life you want
Rejections, Setbacks, & Failures...What to do
Even 10 years into online business, Crystal confesses that she still faces rejections, setbacks, or even failures! And it happens more often than the rest of us might think. There are also challenges involved in leading a large team that just make life a little more complicated. When things get really challenging, and Crystal is tempted to quit, she always goes back to her "why" Knowing her "why" keeps her going through all of the difficult things, because those hurdles are worth it when you've accomplished your mission. Crystal’s “why” is to inspire and encourage women to stop living their lives stuck in survival mode.
The World Needs You!
While there are plenty of books on the market that will help women make more money, Crystal wanted to send a different message out into the world - one that would remind us of the true purpose of money.
Making more money isn't about building your own little empire - filled with nice cars, big houses, and beautiful things. Yes, making money can be a blessing to your family, but it can also make an impact on the world around you.
Crystal knows what it's like to live life with outstretched arms. She knows what a blessing it truly is to serve and give to others, and she wants more women to experience life this way.
So, get off that couch, Brilliant Business Mom, the world needs you!
Spoiler Alert - Crystal has Failed at Things!
Crystal loves to say that MoneySavingMom.com became so successful because it was "built upon a pile of failures". As with most successful entrepreneurs, Crystal is certainly not an overnight success. She tried a large
On Learning New Tricks
Crystal has jumped on the Periscope band wagon and is loving it! Although she is an introvert she scopes
(That's one thing we really admire about Crystal - she's always trying new things and finding ways to grow as a person!)
Find Crystal Online
Other Resources Mentioned on this Episode:
Direct download: Episode2011720Crystal20Paine20MMM20final_mixdown.mp3
Category:general -- posted at: 3:35am EDT