Wed, 4 September 2019
197: How One Mom Used a Facebook Ads Tripwire Funnel to Build Her New Blog Business to 10k/Month in Sales
Learn how one mom blogger grew her income to over 10k/month using Facebook ads.
Corina Holden, a mommy fashion blogger, used Facebook ads to build her email list and earn customers through her tripwire offer right away.
She also retargets her website visitors with a brilliant offer for her outfit guides and capsule wardrobe plan, and she works really hard to build a great community and be super helpful to her audience.
Learn how you can grow your blogging and digital product business using Facebook ads — even if your products are on the more affordable side.
For full show notes, go to brilliantbusinessmoms.com/episode197.
Wed, 28 August 2019
Are you struggling to get happy, engaged subscribers onto your email list? Maggie Frank-Hsu has the perfect solution — an email mini course! Learn how to keep your brand new subscribers engaged, excited to open your next email, and encouraged to learn even more from you because of the quick win you’ve given them.
For full show notes, go to brilliantbusinessmoms.com/episode196.
Tue, 30 July 2019
195: Everything you Need to Know about Email Marketing with Donnie and Abby Lawson of Just A Girl and her Blog
I'm so excited to have two guests on today's episode that I happen to know quite well! Donnie and Abby Lawson are the husband-and-wife team behind JustaGirlandherBlog.com, and they are also my brother and sister-in-law!
Just A Girl and Her Blog primarily focuses on organization, productivity, and home decor, but Donnie and Abby also share their blogging strategies to help newer bloggers learn how to grow.
I'm partnering with Donnie and Abby for their Browser to Buyer course. They walk you through a three-part email marketing system, give you tangible examples from their own business, and even show you their stats and what works for them!
So not only is the course on sale from Tuesday, July 30, through Monday, August 5 for $79 (it's normally $99!), but they're also doing it LIVE on August 5-7.
To get your hands on this course, you need to go to brilliantbusinessmoms.com/B2B. You want to go directly to that page because that's where the sale is happening.
Go to brilliantbusinessmoms.com/episode195 for full show notes.
Fri, 12 July 2019
So… just exactly how many email subscribers do I need for a successful online business? Well when it comes to Kara Fidd, you can pull off a 20k digital product launch with a small list! No problem :)
It’s way more important to have the RIGHT, targeted subscribers on your list than it is to have lots of the wrong people on that list.
Kara Fidd has pulled off two, ridiculously successful product launches with a super small list. Her first launch was to 2,000 subscribers and she made $10,000!
Her second launch was to 6,000 subscribers and she made $20,000!
Listen to hear what Kara offers her new subscribers, how she structures her launches, and how she makes sales on auto-pilot each day.
Full show notes at brilliantbusinessmoms.com/episode194.
Fri, 5 July 2019
Instagram Stories can be an incredible way to build close relationships with your audience online and build your business. But… you might be stumped on what to say! (I used to feel that way, too!)
After committing to IG Stories for more than 8 months now, I’m no longer stumped on what to say, and sharing something daily feels really easy!
Keep reading (or press play on the podcast player!) to learn 7 Things to Share when you Have No Idea What to Say. (And these don’t involve long episodes of teaching or getting on video! These are truly easy-peasy things you can say in a jiffy!)
It’s time to find the fun in IG Stories and use them to build your business!
Get the full show notes at brilliantbusinessmoms.com/episode193.
Wed, 3 July 2019
Have you written off Instagram Stories for your business because they feel too time-consuming or complicated? I used to feel the same way!
When I finally dug deep and learned how to use Stories to connect with my audience, I discovered it was EASY to always have content to share by deciding on my 3 main content buckets, and I discovered that by focusing on building relationships most of all, I’m able to convert WAY MORE of my Instagram Stories viewers into customers than on any other platform.
Don’t ignore Instagram Stories, because they’re a powerful way to build your business! Keep reading for best practices and strategies that work.
Sat, 29 June 2019
Today I'm talking with Ashley Monda of Sunshine Sticker Co. I have known Ashley for quite a few years in the online business space, and I've watched her grow this business from the ground up.
For show notes, go to brilliantbusinessmoms.com/episode191.
Wed, 19 June 2019
Do you ever feel like you can’t start or grow your business right now because …. (fill in the blanks here - life’s too busy, your kiddos are little and need too much of your time, your kiddos are BIG and need too much of your time, life’s too stressful, you don’t have enough support, and the list goes on….)
Direct download: How_Instagram_and_Baby_Steps_Built_This_Stay-at-Home_Moms_Business_with_Artist_Annie_Quigley.mp3
Category:general -- posted at: 11:08am EDT
Mon, 10 June 2019
When we hear business success stories, it’s easy to feel like everyone else’s path was so simple and straightforward (and nothing but up, right?!) Well… that’s rarely true, and in today’s interview with Medina King, I love how open and honest she is about her setbacks and struggles to grow her Interior Design business.
Medina first grew her business as a side hustle -- taking consultation calls in the bathroom while working her day job, and working late into the night too!
Then she had a baby, and she felt so discouraged at her lack of clients that she considered working for someone else instead.
Thankfully, she received several important signs that she should keep going, and she did!
You’ll love hearing Medina’s story, and her advice on using content marketing to build your business. EVERYONE should be creating blog content to help build their business -- even if you don’t consider yourself a blogger.
Take it from Medina -- creating helpful, interesting blog content has brought her a steady stream of interior design clients.
Go to brilliantbusinessmoms.com/episode189 for full show notes.
Wed, 1 May 2019
In this episode, you're going to love the way Laura Smith of iheartplanners.com turned her product launch for her Sweet Life Planner into a true party. I mean, we're talking a 7-day full week Planner Palooza.
What I love about this launch strategy is that Laura just gave and gave to her audience. She didn't have to be sales-y at all and it was so much fun. You'll hear all about the incredible value that Laura offered to her audience, but how that also turned into so many sales that she sold out of her sweet life planner early.
Get the full show notes at brilliantbusinessmoms.com/episode188.
Thu, 18 April 2019
When someone tells me they took two of their slowest sales months and turned them into their BEST sales months … my ears perk up big time!
That's exactly what Molly Goodall has done by using Brilliant Product Launches in her business, Little Goodall.
Now...in Molly's case they're called Private Sales, and she uses Private Sales to:
1.) Build up a list of targeted email subscribers who are interested in her products. Molly says she grows her email list by thousands of people (usually a 30% list size increase) when she's promoting access to her Private Sale!
2.) Generate excitement around her Private Sale event, which lasts for a limited time, and includes deals on her products that her audience can't get at any other time.
3.) Sell like crazy during the live sale period (her version of a product launch), because her audience is primed and ready to buy, and she's created a brilliant offer that doesn't last long.
My favorite part about Molly's Private Sales? She's not creating all sorts of new products in order to generate these incredible numbers. She's taking items she already has and making the most of them.
Fri, 12 April 2019
Have you ever gotten discouraged because a goal you’re working towards is taking you so much longer than expected?
I definitely have!
In this age of instant gratification and “overnight successes” it’s easy to feel like we just don’t have what it takes if our journey feels slower than others.
Nothing could be further from the truth, and my podcast guest today is here to prove that to you.
Rayzel Lam built up a niche blog audience around a really narrow (and controversial!) diet plan.
She focused on serving her audience as best she could -- with videos and blog posts, emails and building community in a Facebook group -- and then she launched a brilliant program to help them take the next step towards their weight loss success.
Rayzel’s program took her nearly 2 years to complete!! (I know….!!!) The day before she planned to launch it, she was crying in the shower feeling completely overwhelmed. She couldn’t get her sales page just right and felt like giving up.
Instead…. Some of her sneaky subscribers found their way to her unfinished sales page and bought the program anyway!
It was just the shove Rayzel needed to launch her brilliant program. So she did!
She earned $30k in sales over her 4-day promotional period, and this program has gone on to earn her, on average, just under 9k in sales every single month since.
I’m so glad she didn’t give up just because her goal took a long time to complete!
And friend, I don’t want you to give up either.
Take that next step, and launch your brilliant product.
Get the full show notes here: http://brilliantbusinessmoms.com/episode186
Tue, 9 April 2019
Do you know what a product launch is? You might think it’s just for fancy start-up companies, or maybe a product launch only applies to a brand new product, but that’s not true!
You can use a product launch strategy to market ANY physical or digital product (and even affiliate products!) for incredible results.
With a product launch, you’ll take your audience on a beautiful journey so that they understand what your product is, who it’s for, how it can help them, and get them excited to buy on launch day!
Get the full show notes for this episode here: http://brilliantbusinessmoms.com/episode185
Wed, 3 April 2019
Have you ever thought that growing an online business was simply out of your league? Maybe you’re a mom with kids at home, and you’re not sure you have the time or talent to grow the business you’ve been dreaming about?
Today’s podcast guest, Bethany Dasko, has been there too. She’s a single mom with 3 kids, and when she lost her job last year, she decided to treat her online store like a real job instead, and her results are pretty incredible!
Bethany’s Shopify store now supports her family full-time, and she’s also used her shop income to pay off all of her consumer debt. Bethany doesn’t sell anything super expensive or crazy unique (she’s not a magical unicorn!) She sells SVG files - which are design files that can be used with a Cricut cutting machine or Silhouette machine. Her products range in price from $3.50 to $100.
What Bethany DOES do that’s a little unique, is use a product launch system to sell more of her designs. She knows how to create an irresistible offer for her audience and get them really excited and ready to buy when her offer goes live. Bethany says that product launches have played a huge role in her business growth, AND she has a whole lot of fun doing them!
Get the full show notes for this episode here: http://brilliantbusinessmoms.com/episode184
Direct download: Bethany-Dasko-Single-Mom-Full-time-income-shopify-store.mp3
Category:general -- posted at: 3:30am EDT
Tue, 26 March 2019
Hey friend, do you feel pangs of guilt when someone tells you they can’t afford your products? I’ve been there, too!
Learn why you shouldn’t feel guilty about this, why that comment truly has nothing to do with you, and how to add more value to your products so you can confidently charge more.
Friend, your business, your family, your customers, and your sanity depend on you charging based on the value your products bring to the table. Step it on up, sister! You can raise your prices and not worry about the Bargain Brendas trying to bring you down.
Get the full show notes at brilliantbusinessmoms.com/episode183
Fri, 22 March 2019
Feeling a little blah about your business? Hear my story of steering my work-at-home-mom business in a completely different direction, why that wasn't the solution at all, and the 9 signs to look for that show you might be feeling burned out. Plus, learn how to get the joy back in your business and make it feel fresh and fun again WITHOUT starting something brand new that takes up all of your time!
Get the full shownotes here: http://brilliantbusinessmoms.com/episode182