Tue, 12 August 2014
Elizabeth Potts Weinstein is a lawyer, writer, and explorer. As a small business attorney, she helps entrepreneurs, artists, coaches, and consultants to find simplicity in the law, so they can get back to spending their time helping their clients and changing the world.
Not only is Elizabeth a successful entrepreneur, she is also a single mom. She and her nine year-old daughter live in an apartment in the Silicon Valley with one cat, nine+ Apple products, twenty-one containers of craft supplies, and hundreds of books.
What you’ll learn on the podcast:
03:59 - Elizabeth's Revelation that Led to her Current Career
Crafting the Ideal Business
Elizabeth got rid of the things she didn’t like about the law to create her dream job.
• No billing by the hour
Finding Your Ideal Client is Like Dating
1. Elizabeth states what and who she is NOT. She’s not an attack-dog lawyerShe doesn’t have a fancy office or wear fancy clothesYou won’t find her awards on her wall or a focus on prestige.
2. She uses the exact words and phrases that her ideal customer would use.
3. No insider lingo
4. The break-up
Why Relationships are Vitally Important to Any Business
You may not be handing out business cards at your local chamber of commerce (Elizabeth is pretty sure she doesn’t have business cards anymore!) but connecting with others is still vitally important.
Oftentimes, someone who knows Elizabeth will see a legal question in a Facebook group. This person will tag Elizabeth and let them know that she may have the answer.
Elizabeth is always paying attention to what people need and meeting those needs within her business.
“Even if you don’t know what kind of business you want to do yet, you can still have a list, and you can bring those people with you wherever you end up going.”
Business is still all about personal contact but in different ways.
Legal Tips for Mom Entrepreneurs
1. Start as a Sole Proprietor until you really start earning money.
2. Your business should have its own bank account.
3. Use a separate credit card for your business.
4. Make sure you have a written agreement if you hire someone to help with your business in any way.
Designing Both Sides of Her Life
Elizabeth says there is a huge list of stuff she doesn’t do because she owns her own business.
They ask, “Can you have it all?”
“It really comes down to being picky and designing how you want both sides of that life to be.”
Products and Services at Different Tiers to Meet Different Needs
Elizabeth has 3 tiers of services within her business so that she can meet a variety of legal needs that entrepreneurs might have.
1. If a small business owner just needs to pick Elizabeth’s brain on a few questions, they can pay by the minute to call her via Clarity.
Elizabeth also follows the principle of giving away tons of value for free. There are plenty of checklists and excellent free materials on her website.
Elizabethpw.com will take you there
Google Calendar - for scheduling appointments with her clients
Elizabeth also has a paper calendar on the fridge so that her daughter can go and read it. Her daughter then understands what her life will look like for the next week which is important to her.
Elizabeth is also trying a new trick that’s very low-tech but will hopefully save a lot of time: cooking all her meals in one day for the whole month.
Get in Touch with Elizabeth
Did you learn some new legal tips for your business? How about tips for designing your dream job so that you can have more time for the things that matter most?
Let's chat in the comments :)
~ Beth Anne
Direct download: Episode203020Elizabeth20Potts20Weinstein_mixdown.mp3
Category:general -- posted at: 3:30am EDT