Brilliant Business Moms with Beth Anne Schwamberger

When someone tells me they took two of their slowest sales months and turned them into their BEST sales months … my ears perk up big time!

That's exactly what Molly Goodall has done by using Brilliant Product Launches in her business, Little Goodall. Molly's case they're called Private Sales, and she uses Private Sales to:

1.) Build up a list of targeted email subscribers who are interested in her products. Molly says she grows her email list by thousands of people (usually a 30% list size increase) when she's promoting access to her Private Sale!

2.) Generate excitement around her Private Sale event, which lasts for a limited time, and includes deals on her products that her audience can't get at any other time.

3.) Sell like crazy during the live sale period (her version of a product launch), because her audience is primed and ready to buy, and she's created a brilliant offer that doesn't last long.

My favorite part about Molly's Private Sales? She's not creating all sorts of new products in order to generate these incredible numbers. She's taking items she already has and making the most of them.

Absolutely brilliant!

Direct download: Episode_Molly_Goodall_EDITED_1.mp3
Category:general -- posted at: 3:35pm EST

Have you ever gotten discouraged because a goal you’re working towards is taking you so much longer than expected?

I definitely have!

In this age of instant gratification and “overnight successes” it’s easy to feel like we just don’t have what it takes if our journey feels slower than others.

Nothing could be further from the truth, and my podcast guest today is here to prove that to you.

Rayzel Lam built up a niche blog audience around a really narrow (and controversial!) diet plan.

She focused on serving her audience as best she could -- with videos and blog posts, emails and building community in a Facebook group -- and then she launched a brilliant program to help them take the next step towards their weight loss success.

Rayzel’s program took her nearly 2 years to complete!! (I know….!!!) The day before she planned to launch it, she was crying in the shower feeling completely overwhelmed. She couldn’t get her sales page just right and felt like giving up.

Instead…. Some of her sneaky subscribers found their way to her unfinished sales page and bought the program anyway!

It was just the shove Rayzel needed to launch her brilliant program. So she did!

She earned $30k in sales over her 4-day promotional period, and this program has gone on to earn her, on average, just under 9k in sales every single month since.

I’m so glad she didn’t give up just because her goal took a long time to complete!

And friend, I don’t want you to give up either.

Take that next step, and launch your brilliant product.

Get the full show notes here:

Direct download: Rayzel_Lam_Interview_Rev2.mp3
Category:general -- posted at: 5:16pm EST

Do you know what a product launch is? You might think it’s just for fancy start-up companies, or maybe a product launch only applies to a brand new product, but that’s not true!

You can use a product launch strategy to market ANY physical or digital product (and even affiliate products!) for incredible results.

With a product launch, you’ll take your audience on a beautiful journey so that they understand what your product is, who it’s for, how it can help them, and get them excited to buy on launch day!

Get the full show notes for this episode here:

Direct download: Product-Launch-What-Is-Why-Care.mp3
Category:general -- posted at: 10:52am EST

Have you ever thought that growing an online business was simply out of your league? Maybe you’re a mom with kids at home, and you’re not sure you have the time or talent to grow the business you’ve been dreaming about?

Today’s podcast guest, Bethany Dasko, has been there too. She’s a single mom with 3 kids, and when she lost her job last year, she decided to treat her online store like a real job instead, and her results are pretty incredible!

Bethany’s Shopify store now supports her family full-time, and she’s also used her shop income to pay off all of her consumer debt. Bethany doesn’t sell anything super expensive or crazy unique (she’s not a magical unicorn!) She sells SVG files - which are design files that can be used with a Cricut cutting machine or Silhouette machine. Her products range in price from $3.50 to $100.

What Bethany DOES do that’s a little unique, is use a product launch system to sell more of her designs. She knows how to create an irresistible offer for her audience and get them really excited and ready to buy when her offer goes live. Bethany says that product launches have played a huge role in her business growth, AND she has a whole lot of fun doing them!

Get the full show notes for this episode here:

Direct download: Bethany-Dasko-Single-Mom-Full-time-income-shopify-store.mp3
Category:general -- posted at: 3:30am EST