014: Get Noticed in Business; Become a Purple Cow!

In this episode of "What I'm Learning this Week", Sarah reviews Purple Cow by Seth Godin.  In it he describes how you can stand out in a crowded marketplace not by being weird, but by being remarkable.  He teaches that mass-marketing is no longer effective.  Instead, you must find that small number of people who will be your "sneezers" -- your brand ambassadors who will share your message with everyone they know.  Tune in to hear Sarah's take on the book and get ideas for how you can become a purple cow.